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Virid

Single-Source Commerce. The team you want, the technology you need. We make eCommerce work.

On-Demand Events

The Practices that Drive Modern Loyalty Success: How Brands Are Winning in 2025

In this on-demand webcast hosted by Virid, Steve Deller—CEO of Virid and Microsoft Azure Advisory Board Member—shares expert insights on how to maximize ROI from loyalty programs by aligning them with today’s evolving customer expectations and emerging technologies.

Drawing from over 25 years of experience in enterprise eCommerce, Steve explores how personalization, gamification, AI, and data-driven strategies can elevate loyalty engagement across all retail touchpoints.

Viewers will learn how to enhance customer trust through data transparency, boost metrics like frequency and lifetime value, and build loyalty programs that reflect brand values and shopper behavior.

The Practices that Drive Modern Loyalty Success: How Brands Are Winning in 2025

Watch the on-demand recording of Virid’s expert roundtable to get a candid look at the realities of composable commerce.

Led by engineering and client services leaders, this session breaks down what works, what doesn’t, and how to evaluate modular eCommerce options without creating unnecessary complexity.

Learn when composable makes sense, how to avoid “Frankenstack” pitfalls, and why Virid’s marketAgility 7.0 strikes the right balance between flexibility and retail-ready support—delivering practical insights for eCommerce and IT leaders navigating digital transformation.